There is always a trade off between how we imagine ourselves and how others see us. As a professional portrait photographer I am only too aware of this. An individual portrait is only one particular interpretation of the person being photographed and it is perfectly possible to portray them very differently. I can influence that interpretation through the framing, lighting and styling of an image much like the portrait painters of old. Subtle use of body language and posing together with the choice of outfit, styling and background can all have a big impact on the perception of the person viewing the photo.

Portrait photographs have the power to provide subtle clues about the person that the viewer will often interpret on a subconscious level and in some cases very quickly. This is particularly important if it's a professional headshot or profile photo where you might want certain characteristics displayed but might not be sure how to do so. It could be the difference between getting called for audition, getting an interview or perhaps getting a date!